Direct mail is a proven method for reaching new customers outside your existing client base and maximising the value gained from existing ones. Arriving through the letterbox in an addressed envelope, it is more targeted than leaflet distribution. With the right materials targeted towards the right audience, you can achieve an impressive return on investment even with a modest direct mail campaign.
As one of the UK’s leading direct mail agencies, we lead the way in optimising campaigns to help you find new customers and give your ROI a boost. Here’s what you can expect from us…
The goal of any direct mail marketing campaign is to get your printed materials in the hands of existing or potential customers who are interested in your products and services. Our bespoke data analysis systems and free health checks allow us to create effective audience profiles that promise a high response rate. These profiles are proven to reduce waste, printing, and mailing costs by eliminating unlikely individuals from your campaign list.
If you want to reach new customers, you have to catch their eye. At Webmart, we have over 400 years of combined experience in printed marketing literature. We can assist with every aspect of the process, from initial design, through choosing the print materials, to the final proof copies and print run. We guarantee high quality campaign literature to give your direct mail marketing strategy every advantage.
At Webmart, we keep a close eye on all the postage incentives and other savings available to your direct mail campaign. We have our own category specialists investigating local, regional, and national postage incentives, to give you the best return on investment possible.
If you find your direct mail strategy isn’t achieving the results you were expecting, it may require a little fine-tuning. This may include our creative eye-tracking analysis, which scans your printed materials to determine where the reader’s eye is being drawn for maximum impact. It may involve linking your mailing campaign to other channels to boost response rates, or tweaking the format to reduce cost and increase engagement.
In today’s online world, it’s easy to become blasé over digital marketing channels. Between social media, email campaigns, Google Ads and more, people are becoming overwhelmed by online advertising. With our direct mail services, your company can effectively sidestep the issue, offering potential customers a refreshing – and noticeable – alternative. Not only that, but mail has been proven to increase the effectiveness of user’s existing digital marketing channels.
There are plenty of ways Webmart can help you find new channels to market or drive up your campaign ROI. Here’s a range of fantastic success stories to show you what can be achieved.